Beef Ambassador Report

JeffreyMitchell_FlaBeefAmbHappy New Year!  I hope everyone had a blessed Christmas with their loved ones and enjoyed lots of BEEF!  As we reflect on the past year and look forward to the future, New Years is often thought of as a time for renewed hope and a time to focus on new goals and opportunities and for many people this includes resolutions.  In the United States, the majority of New Years resolutions revolve around eating healthier.  After the Christmas tree has been taken down and the ball has dropped in Times Square, junk foods are tossed away and hamburgers are replaced with salads.  However, that menu of additional lettuce may only last a few weeks as research shows that lean beef can be a part of a heart-healthy diet.  Contrary to common beliefs, consuming lean beef can actually help lower cholesterol levels and improve risk factors for cardiovascular disease.  When consumers select the proper cuts of beef and pair them with adequate portions of other healthy food options, they can lower heart risk by reducing levels of LDL cholesterol.  Did you know that sixty-five percent of all beef muscle cuts available in your grocery store are lean?  On average, a 3-ounce serving of lean beef is approximately 150 calories and an excellent source of nutrients!

Many cultures believe the key to a Happy New Year begins with consuming New Years lucky foods.  In my opinion, as a consumer and producer our “lucky” food is and always will be BEEF!  I hope this year brings you much success and joy.  And may a strong cattle market bring you a real Happy New Year!

Jeffrey Mitchell

Florida Beef Ambassador

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