Sweetheart December Message

FCA 2015-2016 Sweetheart Alex Lucas

FCA 2015-2016 Sweetheart Alex Lucas

Merry Christmas and Happy holidays all! I hope that everyone has enjoyed this month. This month has been a busy month for me personally and I am sure almost everyone can relate. I am glad I can relax this month and enjoy the holidays with my family, because the coming months promise to be very busy.

Recently, animal agriculture has received a lot of negative attention. The best things that we can do is try to focus the attention away from the blame and reactions to focusing on who we are as an industry. We can’t forget to share our own beef story as cattlemen and a community. I have been trying to reach as many students as I can at the University of Florida since I graduate this month.

I am excited about my new post-graduate journey and cannot wait to represent the cattlemen this next quarterly meeting and have our “boots on the hill.” Enjoy your holidays and eat beef! fcasweetheart@gmail.com

Alex Lucas


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