July Sweetheart Message

FCA 2015-2016 Sweetheart Alex Lucas

FCA 2015-2016 Sweetheart Alex Lucas

Hello All! 

I wanted to take time to thank everyone for your continued support throughout the last year. It seems that not too long ago I walked for the first time in to convention and met all of you. Over the last year I have encouraged everyone to share their own beef story. Your own beef story is such an important story to tell, it allows people to see what we do and why. There is one common theme that all of our stories have: passion. I have been so blessed to be a part of and to hear that passion. I love this community because I share the same passion that each and everyone of you has. We are bound by the same appreciation for hard work and American agriculture. I want to urge all of you to keep sharing your story and passion with others and I will keep sharing mine. By sharing this passion, it can influence people in many ways I have seen it over the last year. I have talked with so many people about misinformation about our community and have gained a lot more acceptance by just telling my own story. This year has been incredible and I want to thank each and every one of you for continuously supporting me, this organization and the Sweetheart program. From the bottom of my heart, thank you.

With love,


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