Mar. FCW Report
The Florida Cattlewomen were busy during November and December, 2015 with its “Beef for the Holidays” campaign, thanks to the Beef Check-off. Five TV interviews/segments were executed highlighting “Beef for the Holidays” which reached a total of 200,000 viewers in 4 key markets for a total of 17 minutes of airtime over the 5 segments. Two in-store cooking demonstrations were conducted in 2 key markets during the campaign. Blog Ambassador Program with 2 blog posts using Beef recipes provided were blogged by An Appealing Plan by Krayl Funch as well as tweets, and Instagram posts/tags. Beef-up Your Holidays social media contest was held and the winner, Brittany Palmerton of Okeechobee, received $250 in Beef gift certificates.
The FCW Annual Clay Shoot fundraiser was held on January 9. There were 67 shooters at the event. Please mark your calendars for next years Clay Shoot on Saturday, January 17, 2017.
I “Set Sail” for San Diego and had the pleasure of attending the 2016 Cattle Industry Convention and NCBA Trade Show the last week in January. Florida was well represented during the convention. The American National Cattlewomen (ANCW) began their meetings on January 26 with a full day of informative meetings. ANCW President, Melanie Fowle, stated that the 2015 top two highlights of the association were the Collegiate leadership development followed by Women/Member’s leadership. Mrs. Fowle went on to say that 31% of ranchers in the country are women. On January 27 there was an ANCW Sponsorship Workshop with Randy Bernhardt, President of Bernhardt Consulting Co., serving as the speaker. The workshop was very informative and packets regarding donors, sponsors and members were provided via email to those in attendance. The ANCW Region II meeting will be held during the Summer Conference in July in Denver, Colorado.
The ANCW Membership and Communications committee is looking for photos of past ANCW events to use for content on its website/social media. If you have some photos that you’d like to share of past ANCW events please e-mail Chair, Beth Anderson at firstname.lastname@example.org.
Evelyn Brown, ANCW Board of Directors’ Chair, announced a Capital Membership Campaign that will run from January 1, 2016 to January 1, 2017. There are some great prizes for membership recruitment. For further information please go to americancattlewomen.org or contact Evelyn Brown at email@example.com. The drawings will be held at ANCW’s next annual meeting.
During the ANCW General Membership Business meeting on January 28 there was a recommendation to change the name of the American National CattleWomen and remove the cowbell as its logo. The recommended new name was American CattleWomen with new logo of ACW. After much discussion the recommendation and motion failed, thus the association will still be known as American National CattleWomen with the cowbell as its logo.
If you’d like to follow ANCW on social media it has the following handles: Facebook-American National CattleWomen; Twitter-@AmericanCW; and SnapChat: nat_cattlewomen; #GoBeef!
Congratulations to Bull Hammock Ranch – Region II Environmental Stewardship winner. Also, congratulations to Gator Collegiate, Alexis Strickland, who was one of ten recipients of the CME Group Beef Industry $1,500.00 scholarship which was awarded at the Best of Beef breakfast on January 29.
Ann Nogan was installed as the 2016 ANCW President in a ceremony held on January 28, 2016.
FCW members participated in the BEEFit 5K Fun Run/Walk on January 28. The Florida ladies looked good in their Team Beef shirts and were tweeted and posted on various social media handles. We brought a little more sunshine and bling to San Diego! Thank you Critter Creations for a great job on the team shirts.
The speakers at the Opening General Session-Chef Robert Irvine; and General Session II-Robert O’Neill, Never Quit (former Navy Seal) were both inspiring. I was able to speak with Chef Irvine on his attendance and cooking during the 2006 Great Florida Cattle Drive. There were so many informative meetings held during the Convention. The trade show comprised approximately 7 acres! I came away from my attendance at the convention with more knowledge of the industry and check-off program funding as well as new friends. I would highly recommend your attendance at future Cattle Industry Conventions and NCBA Trade Shows.