August FCW Report

Reyna Hallworth, FCW President

Reyna Hallworth, FCW President

By now, the novelty of swimming and summer has worn away and most of us are looking forward to fall. In a few short weeks, kids will return to school (and all the parents said Amen) and soon after we’ll celebrate the start of the 2015-16 college football season. The latter has me thinking about a coach’s work during the off-season. Much like a team’s staff in the offseason, the FCW leadership has devoted considerable time this spring and summer to evaluating our program, building on strengths, and strategically managing weaknesses. To this end, the FCW has partnered with the University of Florida PIE Center to create a survey that you will receive via email in the coming weeks. The survey is anonymous; FCW will only receive a summary of the survey results. We appreciate your time in providing honest, constructive criticisms, ideas, and insights. Thank you, in advance, for your participation. Your feedback is critical to ensure that the FCW meets the needs of its members while achieving the mission of the organization.

August Promotion Ideas: I love the idea of having a tailgate-themed demo to help folks incorporate beef dishes and safe, savory preparation methods into their pre-game festivities. This can be held any time during the fall, in a variety of venues: grocery, hardware, or sporting goods store – you could even visit a farmer’s market and incorporate the produce selections into your demonstration. Our social media marketing intern will be executing three contests during the remainder of 2015. The FCW needs your help to make these successful outreach efforts. Please join us by participating in the contests, and sharing them with your friends and followers.

You may notice some overlap on the dates above. The Southern Women’s Show and Ranch Rodeo are both huge efforts, and your help is desperately needed. If you are interested in participating in either or both, please contact Patty Barthle (Southern Women’s Show) or Sarah Childs (Ranch Rodeo).

Don’t forget: it’s not too late to participate in the Know Your Beef Short Course drawing for a free iPad! Just complete the new and improved Master of Beef Advocacy 2.0 training on or before November 30 to be entered to win. Visit to enroll. The drawing will be held at the December Quarterly. Contact Beth Hunt for questions and additional information.

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